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Tower Lab

Tower Lab

Game Designer, 3D Artist

Aug 2024 - Present

Play Tug Studio

UnityC#Game Design3D ArtUI/UXCommunity Management

Project Overview

Tower Lab is an innovative physics-based tower defense game that pushes the boundaries of emergent gameplay. As both game designer and 3D artist on a two-person team, I've been responsible for crafting every aspect of the player experience.

Project Impact

Generated over 10,000 organic wishlists and more than 2 million organic views across official social media platforms through strategic community engagement and compelling visual content.

Core Responsibilities

Game Design

  • Designed core gameplay systems emphasizing emergent player expression
  • Balanced physics-based mechanics to create satisfying tactical depth
  • Created progression systems that maintain player engagement
  • Iterated on difficulty curves based on playtesting feedback

3D Art & Visual Design

  • Modeled and textured all in-game assets using industry-standard workflows
  • Established cohesive art direction that supports gameplay clarity
  • Optimized assets for real-time performance without sacrificing visual quality
  • Created marketing materials and promotional imagery

UI/UX Design

  • Designed intuitive interfaces for complex physics-based interactions
  • Prototyped and refined user flows through extensive iteration
  • Ensured accessibility and readability across different display sizes
  • Implemented responsive layouts that adapt to player needs

Community Management

  • Built and nurtured an engaged community across multiple platforms
  • Created regular content updates to maintain audience interest
  • Responded to player feedback and incorporated it into development
  • Managed social media presence and community events

Design Challenges

Emergent Physics Systems

One of the biggest challenges was creating physics-based gameplay that felt both predictable enough to strategize around and dynamic enough to create emergent moments of excitement.

Performance Optimization

Balancing visual fidelity with performance in a physics-heavy game required careful optimization of assets and systems.

Technical Implementation

The game is built in Unity, leveraging C# for gameplay systems and Unity's physics engine for core mechanics. Custom tools were developed to streamline content creation and iteration.


Status: Currently in active development with regular updates and community engagement.